In Focus: #ThisIsPsoriasis

Psoriasis affects more than 7.5 million adults in the United States but almost 40% of Americans (those without psoriasis) say they would be uncomfortable shaking hands with someone with the disease. These stigmatizing beliefs can leave people living with this disease feeling isolated and embarrassed – potentially leading to undertreatment and underdiagnoses.

Raising awareness and addressing the widespread stigma surrounding psoriasis in America is essential. Explore the unique stories of these four remarkable individuals who are not letting their visible disease define them.

A message from our sponsor, Amgen:

Amgen Logo

Treat the inflammation, not just the symptoms. Those itchy, flaky, discolored patches known as plaque psoriasis show up on your skin, but to treat it like a skin disease is only scratching the surface. Learn more about why it may be time to treat from the inside. Visit beneaththeskin.com.

Looking for Answers?

The Patient Navigation Center provides free assistance to all people impacted by psoriatic disease, including families and caregivers. Whether you’re waiting to be diagnosed or have lived with your disease for years, Patient Navigators are here to help.

Ask a question

Stay in the Know

Expert tips, can’t-miss events, and the latest news, straight to your inbox.

National Health Council Standards of ExcellenceCharity Navigator

Copyright © 1996-2025 National Psoriasis Foundation/USA


The National Psoriasis Foundation is a qualified 501(c)(3) EIN 93-0571472.


Duplication, rebroadcast, republication, or other use of content appearing on this website is prohibited without written permission of the National Psoriasis Foundation (NPF).


NPF does not endorse or accept any responsibility for the content of external websites.


NPF does not endorse any specific treatments or medications for psoriasis and psoriatic arthritis.

We use cookies to offer you a better experience and analyze our site traffic. By continuing to use this website, you consent to the use of cookies in accordance with our Privacy Policy.